Made by women, for women, and primarily about women, it is a new kind of publication—one that puts the focus on real women’s lives. It has become a touchstone for those who actively absorb fashion but do not obsess over it. Integrity, Simplicity and Intelligence are the three things brought to life in each issue. It is apparent in the editorial and design approach, but most felt in the way the magazine treats its subjects and readers. Each volume unpacks one clear idea, something timely but also timeless. It acts as a thread through every concept, image and quote, creating a distinct Unconditional universe biannually.