Pale Fire is a deconstruction of amber, the first fragrance type to rely on synthetics, but changes this ‘fantasy’ note into something real— the integration of Spanish wildcrafted labdanum absolute and a rare supercritical extraction of Tahitian vanilla. Like the poem which bears its name, Pale Fire exists between appearance and essence, completeness and incompleteness, real and unreal— it is the smell of the feeling the Portuguese call saudade— the longing that remains after a disappearance.
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Holladay Penick Saltz grew up outside Jackson, Mississippi. She graduated from the Rhode Island School of Design and went on to study fashion and material culture at Parsons and The New School before becoming an academic researcher at the Institute of Play, the Institute for the Future of the Book, and later a visiting scholar at New York University. A chance reading of Diane Ackerman's A Natural History of the Senses reawakened her lifelong fascination with the sense of smell, and she decided to dedicate herself to exploring the ancient, storied history of fragrance and fragrant raw materials. After years of study in the process of formulation and production she was able to train with Le Labo Fragrances in New York City and went on to found Apoteker Tepe in 2014.